Good user on-boarding boosts retention, minimizes early churn, reduces support tickets, and leads to higher free trial-to-paid conversion rates.
What is user on-boarding?
User on-boarding is, first and foremost, about teaching your users how to use your app so that they can find success faster, reach their moment of activation, and understand the value of your product. Good user on-boarding doesn’t just get users into your product quickly—it points users in the direction of those features and functions that are most likely to solve their problem, and teaches them how to achieve value quickly. It is part of a delightful user experience.
UI patterns that overlay or augment the app’s true interface with annotations—like welcome messages and product tours. These annotations guide a user to their aha moment faster than if they were simply dropped into your app after signing up. And by getting your new users to that aha moment faster, you are more likely to retain these new users beyond their first session.
8 UI/UX patterns for your inspiration.
Have welcome messages
Welcome messages help users feel more, well, welcomed to an application, and can help set expectations and tone. It’s a greeting that is only seen once for new users and usually contains text like “hello” or “welcome.” The message often includes an opportunity for action—like a CTA to begin a brief product tour or walkthrough.
We refer full-screen takeover pattern. This pattern is highly disruptive and is best when there are required inputs that a user must fulfill before using your product.
Product walk through
Product tours often come in the form of tooltips. Tooltips are boxes with pointers that call out and contextualize certain elements within a product. Product walk through help users to figure out the fastest way to get to their first moment of value. Best product tours typically consist of 3-5 tooltips. Any more steps than that can start to feel like a hassle for new users. Keep the copy short. You should be able to ascertain how far users are make it in the tour, and how this affects their ultimate success with your product.
A progress bar reminds us that we’ve been given a task, and we feel as though we should complete it. Starting with a partially completed progress bar helps a user feel like they’ve already accomplished something, instead of starting from scratch. This sense of progress increases a person’s desire to complete the task at hand.
Checklists, like progress bars, help set user expectations and encourage progress. Checklists offer a visual representation of an unfinished task and inform the user how far away they are from completing it. Checklists are commonly used for complex tasks and multistep processes.Checklists play into powerful psychological principles, motivating new users to complete—and even enjoy—the crucial setup tasks required to get up and running within your product.
A cross between notification badges and tooltips, hotspots are a nice alternative to regular tooltips when you want to offer contextual information to your users without interrupting their workflow. Hotspots can have unique pulsating animations to catch the user’s eye.
Persona-based user on-boarding
Some user on-boarding flows prompt users to self-segment by selecting their own course of action, with each option leading to different first experiences. , persona-based user on-boarding should help users have better, more relevant first experiences with higher engagement and lower time-to-value rates. The option may be a clear choice for the user to make based on their desired outcome, or it may be to select their job role.
Over the last few years, DX Studioz analyzed over 500 user on-boarding experiences and categorized them into 6 UI/UX patterns for your inspiration. These pattern enhance your product and help your users to navigate and like your product again and again.